Standard retail markup
A common cost-plus pricing check for a lower-ticket item.
$84.00selling price
Load this exampleCalculator
Turn a base cost and markup target into a selling price you can quote.
Result
Turn a base cost and markup target into a selling price you can quote.
Plain-English math so the result stays easy to explain.
Pricing
Start with cost and a markup target when you need a faster pricing workflow than a spreadsheet.
This calculator helps sellers and freelancers convert a cost base into a selling price while still showing the resulting margin.
Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.
Markup is a useful starting point when you know your cost base and need a fast price instead of a full spreadsheet model.
After you choose a draft price, check it in the profit margin calculator or break-even calculator so the pricing logic stays grounded in actual unit economics.
Keep moving through the launch pages without rewriting your pricing math.
Worked examples
Each example opens the same calculator with shareable URL state.
A common cost-plus pricing check for a lower-ticket item.
$84.00selling price
Load this exampleMarkup can also be used when a service package has a clear cost base.
$495.00selling price
Load this exampleApril 18, 2026
This page was reviewed for the current V1 pricing, profit, and payout toolkit scope.
FAQ
Short answers for the questions that usually come up first.
No. Markup is added on top of cost, while profit margin is calculated from the final selling price.
Use markup as a starting point, then check the result in the break-even or profit margin calculator.