Calculator

Markup

Turn a base cost and markup target into a selling price you can quote.

Result

Markup

Turn a base cost and markup target into a selling price you can quote.

Markup is added on top of cost, while margin measures what share of the final price is profit.

Selling price
$84.00
Markup amount
$24.00
Resulting margin
28.57%

Breakdown

Plain-English math so the result stays easy to explain.

  • Base cost
    $60.00
  • Markup %
    40.0%
  • Markup amount
    $24.00

Pricing

Markup Calculator

Start with cost and a markup target when you need a faster pricing workflow than a spreadsheet.

This calculator helps sellers and freelancers convert a cost base into a selling price while still showing the resulting margin.

How to use this page

Start with your best current estimate, adjust the inputs until the result feels realistic, and use the related tools below when you want to pressure-test price, profit, or payout from another angle.

Markup is a useful starting point when you know your cost base and need a fast price instead of a full spreadsheet model.

After you choose a draft price, check it in the profit margin calculator or break-even calculator so the pricing logic stays grounded in actual unit economics.

Related calculators

Keep moving through the launch pages without rewriting your pricing math.

Worked examples

Start from a realistic scenario

Each example opens the same calculator with shareable URL state.

Standard retail markup

A common cost-plus pricing check for a lower-ticket item.

$84.00selling price

Load this example

Premium service markup

Markup can also be used when a service package has a clear cost base.

$495.00selling price

Load this example

Last updated

April 18, 2026

This page was reviewed for the current V1 pricing, profit, and payout toolkit scope.

FAQ

Quick answers

Short answers for the questions that usually come up first.

Is markup the same as profit margin?

No. Markup is added on top of cost, while profit margin is calculated from the final selling price.

What if I also need to cover fixed overhead?

Use markup as a starting point, then check the result in the break-even or profit margin calculator.